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From the Worcester News

SPRING is in the air for an established Worcestershire haulage firm that has launched a major new corporate brand image.

Taylors of Martley has become TM Logistics, marking a new phase in development for the firm, based in Martley, near Worcester. Taylors of Martley is one of the most well-known names in the UK logistics business, with turnover for the last financial year hitting £28m.

The new corporate image was designed to place the family-owned company at the forefront of a challenging industry, according to Celia Adams, finance director for the firm. "We have seen major changes in the transport and warehousing sectors in recent years and the need for a dedicated logistics solutions provider has never been greater," said Mrs Adams.

"The company is progressive and ambitious and the formation of TM Logistics is an important step forward. Now we have an exciting flagship enterprise that brings together the company's established haulage and warehousing operations into one corporate body." Mrs Adams said it was one of the most significant changes within the company since it was established more than 60 years ago.

"The design changes to the TM logo retain much of the original, so the transition will be easily recognised by customers," she said. "The new livery will be phased in as new trucks and trailers come on stream." TM Logistics' fleet of more than 200 trucks and 300 trailers has recently expanded with the purchase of eight new trucks made by leading manufacturer Man.

Employing more than 380 staff, TM Logistics' clients include MG Rover, Rexam Plc, Coca-Cola Enterprises, Collins & Aikman and Kingspan Insulation.

Earlier this year, the firm announced a major restructuring of the business, with the creation of three new regional divisions. Dedicated managers were appointed for each region, with Adrian Fleming heading up the northern region, David Bratton the southern region and Scott Hayward the central division.